Thursday’s Child – The Mike Kendrick Story
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Thursday’s Child is a warts and all tale which places a Black Country lad under the microscope and we discover how he achieved success - including becoming Sir Richard Branson’s business partner for over twenty years!
It is a remarkable story of one man’s journey from a poor council house to the dizzy heights of success. If you are not crying at Mike Kendrick’s suffering - you will be laughing at his expense.
Kendrick took up the dangerous and unpredictable sport of hot air ballooning – because he was terrified of heights. Placing himself in almost impossible situations, just for the thrill of the ride and to push himself to the extreme and beyond!
We experience his often shameful and promiscuous life in club land. His obsession with aviation and his discovery of true love. How fortunes were made and lost and his life hanging in the balance as one crash followed another.
Since 2000 Mike has been chief executive of The Mineseeker Foundation. It was the late Princess Diana who first planted the idea of setting up a charitable company that tried to combat the possible 70 million mines in the world that lay undetected.
About the Author
Mike Kendrick started his career as a fruit machine mechanic, before moving on to impresario work at a huge midlands theatre; during the ‘swinging sixties’ - where he took full advantage of the lifestyle before settling with a PR agency.
His talent as a showman led him into the elitist sport of competitive hot air ballooning, which brought about a long business partnership with Sir Richard Branson. Mike’s adventurous exploits took him to the four corners of the globe.